Since most people use Google as their search engine, it is easy to see why using Google Ads to reach these users is a great way to reach potential customers.
Google Ads are a little different from traditional advertising models. Instead of shouting your message as loudly as possible and hoping someone will listen, you pay for real results because your ad only reaches people when they are receptive.
Here are our top tips for succeeding with Google Ads.
Define your goals and objectives
Start by knowing your goals. You need to think strategically and focus on the areas that are most likely to achieve a strong ROI: do you want to launch a new product, liquidate unsold items, maximize sales of high-margin products?
Choose effective keywords
You must clearly articulate your business offer through your ads. Use the right keywords and content to get the most impressions. Here are some additional tips on how to choose the best keywords for your Google Local Services ads:
Make a keywords list associated with your product or service. Consider the words customers are searching for and look at what your competitors are using.
Choose keywords for specific/targeted audiences.
Group similar keywords into ad groups.
Choose an appropriate number of keywords, between ten and twenty for each group.
Make sure the structure of your AdWords account matches that of your website.
You need potential customers to have quick and seamless access to your products, otherwise you risk losing them to your competitors. Make sure the ad landing page has a style and tone consistent with the ad.
Create effective ads
The ad is the first point of contact between you and potential customers. Your ads must be relevant and encourage them to click. Include some keywords in the title of your ads and make the most of your ad space. Include a call to action in the ad and use ad extensions to include additional information about your company and services.
Place the ad in the right place at the right time.
Google Ads uses information about users’ habits, intentions, and profiles to determine the right keywords and the right time to show ads, but don’t forget location. Local advertising is a great way to attract customers to a physical location. Google’s local service ads are very effective.
Suppose you run a fruit and vegetable delivery business and receive most of your orders in the evening. AdWords allows you to choose to display ads primarily in the evening in a particular area. Broadcast your message to the people who are most likely to respond, when they are likely to respond positively.
Google AdWords allows you to enter a target location and provides an estimated audience size for that area. You can choose a country, state, county, city or specific radius around a central location.
Calculate return on investment
Google AdWords makes it easy to calculate the expected ROI of your ad campaigns. The better the ROI, the more leeway you have in your budget and campaign. The question is not so much “how much you can spend,” but “how you want to spend.” Studying the impact of your campaigns helps you determine where you make the most money and the optimizations needed to take your campaign to the next level. Cost per click, click-through rate, average cart and conversion rate are all key determinants of ROI.
Ad Testing
Create at least three different ads and run them all with the same keywords and information. Distribute the ads at the same time and place. Determine which ad is most successful and gets the most sales. Keep the best ads and modify the less successful ones to maintain high quality and click-through rates and reduce cost-per-click.
Optimize your website
AdWords campaigns help you fine-tune and optimize your website to get the best results. To get the most out of your campaign, you need to observe and understand customer behavior. If you can understand and interpret Google Analytics and AdWords data, you will know what potential customers are looking for and how to deliver it to them. Change images, try a different tagline, highlight reassuring elements – try everything and stick with what works best for you.
Choose the right position for optimal benefits
Google AdWords allows you to place ads in four positions that appear at the top of search results. Change the bidding settings to ensure the best position for your ads to encourage more clicks and generate a higher ROI.
Maximize revenue with Google Shopping
You can double your visibility by combining text ads in Google Search with Product Ads and Google Shopping campaigns. There is no better way to increase your business than Google Shopping. Managed through AdWords, Shopping allows you to make precise optimizations, such as adjusting bids by category and excluding products from campaigns to save money.
Start your Google Shopping journey by opening the Google Merchant Center and linking your product feed to Google AdWords. Spread your entire product range in the search engine. The result is visually compelling and shows people the right products with the right images at the right price.