Pictures of the brand
In addition to written content and messaging, you need to align your brand image before you start building your site. You’ll need product images, lifestyle images, and stock images to complement your image library.
Your logo, color choices, and fonts are important. Make sure it reflects the brand you want to create. More importantly, make sure it resonates with your target audience.
Decide on your e-commerce platform
Choosing the right e-commerce software will have a significant impact on your bottom line, but you don’t have to do it until you’ve worked out your business and content strategy. Don’t move to this stage until your strategy is confirmed.
Many people see reviews of ecommerce platforms and choose Shopify, but that’s not good for content-driven brands. A platform isn’t all you need to be successful. Its features, however, can affect the kind of marketing you do.
I prefer to use WooCommerce or BigCommerce. BigCommerce usually works best for stores with multiple categories and many SKUs.
I use WooCommerce for many stores and it’s great, especially if you run a content-driven site. Once you understand how to use WordPress, selling on the platform works well.
Set up payment gateways
You need a way to collect money. Enable PayPal and choose another processor to accept credit cards.
You’ll need a business account to collect via a processor. Before choosing a payment processor, check its rates so you know how much you’ll get into your bank account at the end of the day. Also, make sure you collect payments automatically.