Promote your website
You should understand that a website without traffic is not something you can rely on. A great-looking page and a fast website won’t do you any good if people don’t see it. By people, I don’t mean once a month. Aim for the number of visitors you want per month, per ten months, and so on.
Everything should be tested before you start advertising your site.
Testing to make sure everything works
Testing is an absolute way to make sure everything you do works. It is absurd to ignore this. Check that images, icons and links are working on both mobile and computer. Also:
- Make a test order on the live portal to see the checkout, add-on sale after purchase, and thank you page.
- You can also test the shop on a mobile device.
- Make sure your brand appears on your credit card bill the way you want it to.
- Check your category and search pages to see if the product filter and other elements are working.
- Also, ask your friends/family to test the pages to see them with different eyes.
- Make sure that elements that should not be in the index (e.g. templates) are not included in your sitemap.
Test the speed of your site
Permanently delete any sample pages you created while setting up your store.
Your company’s contact details are displayed clearly and correctly.
Images have correct alt text.
Are there any conflicts between add-ons/tools? Please specify what is in conflict. You can delete them one by one to see which one. If the conflicting tool can be replaced by another – e.g. a caching add-in – please replace it. Also, check your Facebook pixels. If it’s not working properly, check your events – are they triggering correctly?
There’s a lot more to check. Also, read this checklist and make sure your site is concise.
Start FB ads
Before you create your ads, set up a Facebook business page and a business manager. If you prefer to create ads using your profile, you don’t need to do the above two things, but I recommend that you create them. Then you need to connect your ad account with your business manager. This link explains pretty well how to do that.
Then create your Facebook pixel and add it to your site. Also, do these:
- Connect it with your business manager
- Use the plugin to add the pixel to your shopping cart
- Add a basic event to your shopping cart
- Add products to your Facebook page
- Send your sales data to Facebook to track your ROI